Posted By: Judy Smith

London, UK (PRWEB) November 14, 2006 -- Following on from the launch of the recently launched PPC search engine geo-targeting functionality, online gaming portal Gambling.com will further broaden its scope by going multilingual, initially by offering German, Spanish and French splash pages, as part of its strategy to expand internationally, which will ultimately give advertisers the option of submitting their listings in a whole host of local languages
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Gambling.com, the search portal for all things connected with gambling, ranging from online casinos, or the latest sporting odds, through to where to find a book on gambling or hotels in Vegas.

CEO of Gambling.com's parent company MediaCorp Justin Drummond said: "Independent research done for the UK Government shows that there are 2.2 million regular online gamblers in continental Europe, and the market is growing rapidly".

"Our vision for Gambling.com is to encompass all an online visitor's gambling requirements in the most informative and efficient way possible.

"With these extra languages, Gambling.com can provide this service to a whole new set of people interested in gambling", he said. "There's huge potential."

The gambling market in Europe has been growing strongly. In Germany, in particular, it has boomed in the past three years. It was boosted by the huge interest in the recent World Cup and is estimated by the state betting agencies to be worth over Euro 30 billion a year.

And in France, there may be as many as 2 million people who gamble online, according to a recent report quoting a spokesman for Groupe Partouche SA, operator of the Cannes Palm Beach casino.

The EU Commission is pushing member states to scrap any measures that protect domestic gaming companies when those nations open their markets in the near future, enabling already keen gamblers, like the now tightly regulated Spanish, to have more choice, which will increase demand for search portals.

Gambling.com guards its integrity and builds trust with visitors and advertisers through a strict editorial policy that ensures they get the most accurate results possible from a keyword search that yields only what has been searched for, thus minimising marginally related results which are often listed with other search engines.

"With the explosion of interest in gambling and the boom in services, we believe we provide an increasingly useful service," Mr Drummond said.

The UK Government-commissioned report found, for example, that there are now 2300 gambling web sites across the world.

Media Corp has targeted accelerated international expansion, outside the US, as a key goal for Gambling.com, and has recently boosted staff numbers to this end.

Listed on London's Alternative Investment Market since May 2001, Media Corporation recently changed its name from Gaming Corporation to reflect the fact that the Group generates all its operating profit from its portals and advertising businesses.

Note to editors:

Listed on the London Stock Exchange, Media Corp, is a leading internet media and advertising company focused on search, publishing and media sales. The company has three principal divisions:

•   
SearchFocus - The vertical search specialists - building sector specific search engines for advertisers to communicate in a highly targeted environment with their particular audience. All of our Search and Media products are powered by our own high performance proprietary technology. We can therefore partner with your online businesses to offer "White Label" services across a number of key vertical markets.

•   
Publishing - Media Corp has a diverse publishing division ranging from online to printed media. Our impressive stable of websites includes a number of market leading sites including www.onthebox.com, www.casino.co.uk.

•   
Agency - Eyeconomy was formed in 1996, and is a separate operating division of Media Corporation. Eyeconomy specialises in the various sectors of online marketing and advertising, such as online media planning and buying, as well as managing online media campaigns for clients including AOL, Dell and American Express.

See its www.mediacorpplc.com

For further information please contact Sam Tilston; on 44 (0) 207 618 9013

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Media Corporation Plc

Sam Tilston

0207 618 9013

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